Own Your Buyers. Keep Your Margin.
More margin. More buyer loyalty. More control over the business you built. InnovA's services deliver measurable results — starting with your own data, before you spend a dollar.
Buyer Conversion Analysis
Free. No commitment. Results in 48 hours.
Most auction companies don't know their real numbers. They know what they pay in marketplace fees. They don't know how much of that is going to buyers they already own.
What you walk away with:
Your actual cost per buyer
What you're really spending to acquire and keep each bidder, including marketplace fees and outside advertising
Your top 20% identified
The repeat buyers who are driving the majority of your revenue, and what it costs to keep renting them from a marketplace
Your 2026 fee projection
What you're on track to pay if nothing changes
Your savings opportunity
A specific dollar figure showing what you'd save by converting even 30% of marketplace buyers to your white-label platform
Example
The numbers are real.
On a $1M auction with 75% of buyers coming through the marketplace, a 2% fee alone is $15,000.
Add marketplace advertising ($5,000) and outside marketing ($20,000) and you're spending $533 per buyer.
Convert just 30% of those buyers to your white label and you're saving over $140,000 a year.
That's not a projection — it's what InnovA customers are actually saving.
Buyer Conversion Campaign
Stop paying for buyers you already own.
80% of your auction buyers are repeat buyers. Every time one of them bids through a marketplace, you pay a percentage on a relationship you built. The Buyer Conversion Campaign ends that.
What you get:
Your buyers come to you
A fully branded campaign brings your existing marketplace buyers onto your white-label platform, where every transaction is fee-free
A clean, marketable database
Deduplication and email validation turn a messy export into a real business asset you can market to, segment, and grow
Compounding savings
Every buyer who converts reduces your fee exposure permanently, not just for one event
Re-targeting for non-converters
Anyone who doesn't convert in round one goes into a follow-up sequence until they do
Case study
One customer moved the marketplace link to the bottom of their homepage and added a white-label button at the top — no email campaign, no outreach.
218 sign-ups in one week.
$42,500 saved in the first hour.
Over $150,000 in the first 6 months.
Safe Transition to Brand Independence
Keep your marketplace. Build your independence. Move at your pace.
The biggest reason auction companies stay dependent on marketplaces isn't cost — it's fear. Fear that their buyers won't follow them. Fear of losing momentum mid-transition. InnovA's transition service is built to remove that risk entirely.
What you walk away with:
No forced decision
Your marketplace stays active throughout the transition. You're not choosing between your old platform and InnovA; you're adding a layer that grows over time
Proof before commitment
You see buyer conversion data from your own customers before expanding to the full platform
Top buyers first
Start with your highest-value relationships, not your whole list at once. Less risk, faster ROI
A business you own
Buyer data, brand equity, and margins that belong to you — not a platform you're renting from
The safety net stays in place throughout:
Keep your marketplace during the full migration window
Transition top buyers first, not everyone at once
Prove ROI before expanding to the full platform
Move at your pace, not ours
Virtual Ringman
Your white-label auction, run by an expert — so your team doesn't have to be.
Running a successful simulcast auction takes more than great inventory. It takes a skilled internet operator who can manage online bids in real time, keep remote bidders synchronized with the floor, and display live pricing so every buyer — onsite or online — stays engaged and confident.
InnovA's Virtual Ringman service puts a trained internet operator on your auction, whether they're in the room with you or working remotely. Your brand stays front and center. Your buyers get a seamless experience. Your team focuses on running the auction — not managing a screen.
Three ways to bring in a Virtual Ringman:
Onsite: Virtual Ringman
In-person support
A trained InnovA internet operator attends your auction in person — managing online bids and displaying live pricing to your remote and onsite audience in real time.
Remote: Virtual Ringman
Off-site support
Your InnovA internet operator works the auction remotely — updating bids and prices in real time so online bidders stay fully in sync with the floor.
Virtual Ringman Training
Build the capability in-house
Rather than relying on InnovA every auction, train your own staff to run it themselves. We'll get your team confident and competent on the platform.
Onboarding & Ongoing Support
Up and running fast. Never left on your own.
New technology only delivers value if your team can actually use it. InnovA's onboarding is hands-on from day one — and the support doesn't stop after go-live.
What you get:
A faster path to results
Hands-on platform configuration means you're not spending weeks figuring out settings before you can run your first auction
A team that's ready
Your staff knows what to do on auction day before auction day arrives
Confidence on your first event
InnovA is available evenings and weekends for your first auctions, on standby or on-site
A platform that keeps getting better
New features ship every three weeks, built from real customer feedback
Direct access, not a ticket queue
Reach your support contact directly when it matters
