About Us

InnovA company culture is guided by accountability and respect for the customer and each other. We take pride in listening to your challenges. Our professionals are committed to turning problems into opportunities that extend the success of your auction company long into the future. 

“Having spent over 30 years in the auction industry, I’ve experienced the pain point of lacking the tools needed to upsize a business. At InnovA, we saw the value of providing a service that was once limited to larger auction companies with larger budgets, InnovA offers the best-in-class technology to run a company efficiently and maximize existing staff to be competitive in the auction space. We combine our background and passion for the auction industry to be a trusted partner of our clients.”

Jodi Amaya

Executive Vice President

Jodi Amaya, auctioneer since 2008, worked her first auction thirty-five years ago in the local high school parking lot. Ever since then, Jodi had a vision for an all-in-one solution and auction platform that could enable companies who manage and sell inventory to gain their brand independence by retaining their customer and inventory data to build their own marketplace. Her passion and vision stem from her desire to help people succeed.

Rooted in Culture

Meet Our Team

Pat Hoiby


Mr. Hoiby serves as CEO of InnovA Technologies and has more than 25 years of experience in the equipment finance industry. He holds a B.S. in Political Science and Business Administration from Texas A&M University. His experience includes operations, marketing, sales, auction sales, sales management. Mr. Hoiby is also the active President of Equify Financial, LLC. In 2020, working alongside Jodi Amaya, Pat saw the vision Jodi had and decided this was another venture worth pursuing. He recognized that gap in the industry and saw a problem that InnovA could solve. In 2021, he along with the Board of Directors gave the green light to bring the vision of InnovA to life.

Jeff Olmstead


Jeff joined InnovA Technologies as President in June 2021 after seeing the company’s vision to help auction businesses grow and prosper through technology- an industry that has traditionally lacked high-tech solutions or investments. Previously, Jeff was President and CEO for Mid-Con Energy Partners, a public oil and gas company. In 2011, he led Mid-Con through a successful IPO and continued his leadership through times of low oil prices while still growing reserves and production. Jeff’s experience also includes corporate banking with Bank of Texas and he started his career as a Solutions Design Engineer with Sprint. Jeff earned a Bachelors in Electrical Engineering and Math and an MBA in finance from Vanderbilt University. In his free time you can find Jeff coaching his kids’ sports teams, mentoring teenagers and young adults in Young Life, playing golf, and duck hunting with his friends and family.

Paul Rabalais

VP of Technology

Paul began his technology career in 1999 and has held positions within IT for Perot Systems, Belo Corp, FTSI, and Wilks Brothers. He has over 20 years of experience in the planning, development, delivery, and monitoring of technical solutions that address the needs of his organization in support of their missions. In recognition of an industry starving for modern technology, and his passion for helping companies succeed, he joined InnovA as their VP of Technology in June 2021. Paul holds a Bachelor of Science degree from the University of North Texas with a focus in Organizational Development. In his time away from the office, Paul enjoys hunting, fishing, riding his motorcycle, and spending time with friends and family.

“Thank you for your creativity and dedication to this product, and to the auction industry.”

–  Kirk Witcher, Owner/CEO Witcher Auctions LLC