How To Make Your Auction Company Stand Out This Year

Happy new year! As we head into 2022, auction companies will likely see many changes. As an auction company, it is up to you to adapt to these changes and help your business gain an advantage over your competitors.

At InnovA, we offer simulcast auction software that is designed to help bring more bidders to your auction events.  Over recent years, the auction industry has seen a significant digital shift. As industry experts and companies continue to learn and adapt to these new technologies, we wanted to give some tips on how you can make your auction business stand out this year!


One of the best ways to help your auction business stand out is through marketing. However, it can be difficult to properly market your auction events to the right audience. Here are some tips on how to do so!

Utilize social media

Social media users continue to grow each day. Utilizing social media is one of the best ways to increase traffic at your auction events. To get the word out to the highest amount of potential bidders, it’s important that you are utilizing multiple social media channels to promote and highlight your events. The engagement you get on social media has been seen to directly correlate with the traffic of your online auctions! Be sure that you are targeting your specific audiences by using hashtags and other keywords!

Update website content regularly

Since the auction industry is becoming more and more digital, it only makes sense to regularly update your website. This is especially important if you are planning on holding online auctions. Updating your website with your upcoming events, as well as the upcoming auction items you are selling, will help bring more traffic to your auctions as well as improve the overall function of your website.

Auction software

Another way that you can help gain an advantage over your competitors is by utilizing an auction software platform. Auction software such as the kind we offer can help your business grow and reach your goals. We offer many services, including marketing, website design and auction consulting that will ultimately help you grow your brand and audience. On top of that, auction software also allows you to easily track your inventory, retain customer information, customize inspection checklists and evaluate your price valuations. All of this put together will help your auction stand out compared to your competition!

Within our platform, we also offer simulcast auction software. Simulcast auctions are becoming the future of the industry, as companies are able to reach an even larger audience than ever before. In simulcast auctions, your live auction is also offered online on your website, allowing for your customers to bid on live items either in-person or online. Utilizing simulcast auctions will certainly gain you an advantage over other companies!

The start of the new year is the perfect time to improve your business! If you are looking for a reliable simulcast auction software to use for your business, consider InnovA! Visit our website today to learn more about our services and request a free demo!