The $150,000 Mistake

Nov 28, 2025

Join us for an eye-opening conversation with InnovA's Founder and Vice-President, Jodi Amaya, as we explore how auction business owners can move from marketplace dependence to true brand ownership.

In this episode, Jodi shares a real-world example of a client who saved over $150,000 in just one year by changing their approach, while explaining the hidden costs of marketplaces and the power of owning your customer data. You’ll hear practical advice on reducing business expenses, building lasting customer relationships, and strengthening your company’s legacy. If you’re looking for proven strategies to scale your auction business and regain control of your future, this episode is packed with actionable insights.

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Get in touch with us today:

LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc

Facebook: https://www.facebook.com/InnovAAuctionSoftware

YouTube: https://www.youtube.com/@innovatechllc

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Other insights:

The Auctioneer's Independence Roadmap

In this episode, Jodi Amaya takes you inside the practical steps auction business owners can use to break free from marketplace dependence and build a business that stands on its own.

The Simulcast Success Formula

Join Jodi Amaya as she discusses the powerful shift from traditional, in-person auctions to dynamic digital experiences with simulcast technology.

The ROI of Brand Independence for Auction Owners

Join InnovA's Jodi Amaya for a focused discussion on the true return of brand independence for auction businesses.

The Auctioneer's Independence Roadmap

In this episode, Jodi Amaya takes you inside the practical steps auction business owners can use to break free from marketplace dependence and build a business that stands on its own.

The Simulcast Success Formula

Join Jodi Amaya as she discusses the powerful shift from traditional, in-person auctions to dynamic digital experiences with simulcast technology.

The ROI of Brand Independence for Auction Owners

Join InnovA's Jodi Amaya for a focused discussion on the true return of brand independence for auction businesses.

Auctions digital transformation cover image

Auctioneers Need a Digital Transformation

Join us for a great conversation with Nathan Staub, President and CTO of InnovA, as we explore the growing impact of digital transformation on the auction industry.

See what marketplace dependency actually costs you

Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.

Get Your Free Buyer Analysis

Takes 10 minutes. Results in 48 hours.

See what marketplace dependency actually costs you

Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.

Get Your Free Buyer Analysis

Takes 10 minutes. Results in 48 hours.

See what marketplace dependency actually costs you

Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.

Get Your Free Buyer Analysis

Takes 10 minutes. Results in 48 hours.

See what marketplace dependency actually costs you

Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.

Get Your Free Buyer Analysis

Takes 10 minutes. Results in 48 hours.