Built by auctioneers who refused to accept the status quo
InnovA exists because our founder hit the same scaling ceiling you’re facing—and knew there had to be a better way than marketplace dependence and outdated software.
Foundations
What we believe drives auction technology forward
Our core principles are forged from decades of real auction experience, not theoretical frameworks.
Technology should multiply your expertise.
Systematic workflows that capture your unique operational standards.
Marketplace independence matters.
Control your destiny through strategic technology solutions.
Quality scales through systems.
Consistent execution matters more than adding more hands.
Data belongs to you.
Your relationships and information are your most valuable assets.
Foundations
What success looks like for auction companies
In a decade, we envision auction companies transforming from marketplace prisoners to independent powerhouses. Our mission is to make technology the ultimate multiplier of human expertise.
The team behind InnovA
A diverse group of passionate professionals, each bringing unique skills and experiences to drive innovation and excellence in every project we undertake.
Nathan Staub
President & CTO
Nathan joined InnovA Technologies in August 2023 as CTO during a key growth phase. A lifelong technologist with experience ranging from start-ups to Fortune 10 enterprises, he specializes in implementing pragmatic digital solutions. A North Texas native with degrees from Liberty University and West Texas A&M, Nathan has been married to Kelly for over 20 years and enjoys cheering on their two sons at soccer and baseball games.
Pat Hoiby
CEO
CEO of InnovA Technologies, Pat brings over 25 years of equipment finance expertise spanning operations, marketing, sales, and management. He holds a B.S. in Political Science and Business Administration from Texas A&M University and also serves as CEO of Equify Financial, LLC. In 2020, recognizing an industry gap, Pat championed InnovA’s creation, which officially launched in 2021 with Board approval.
